Maguey
2010
INSIGHT
INSIGHT
The Beauty of Maturation
In a world of instant gratification, gastronomy often forgets the virtue of time.
Most dining experiences focus on the final plate, overlooking the slow, tectonic shifts that turn a raw ingredient into a complex masterpiece.
The Beauty of Maturation
In a world of instant gratification, gastronomy often forgets the virtue of time.
Most dining experiences focus on the final plate, overlooking the slow, tectonic shifts that turn a raw ingredient into a complex masterpiece.
IDEA
IDEA
Organic Geometry
I translated the patient evolution of the Maguey plant into a living visual system.
Using morphing geometric shapes, the identity visualizes the hybridity of flavors showing one ingredient becoming another.
This rich, colorful universe is a graphic celebration of the culinary transformation.
Organic Geometry
I translated the patient evolution of the Maguey plant into a living visual system.
Using morphing geometric shapes, the identity visualizes the hybridity of flavors showing one ingredient becoming another.
This rich, colorful universe is a graphic celebration of the culinary transformation.
Credits
Mathieu Hoppenot
Creative Director
Studio
Credits
Mathieu Hoppenot
Creative Director
