Jardiland Petfood
2015
INSIGHT
INSIGHT
The Strategic Vacuum
Jardiland lacked a proprietary voice in the pet food market, leaving a massive business opportunity untapped.
Without its own range, the retailer was merely a host for other brands, failing to capture the full loyalty of its community across the three key market segments.
The Strategic Vacuum
Jardiland lacked a proprietary voice in the pet food market, leaving a massive business opportunity untapped.
Without its own range, the retailer was merely a host for other brands, failing to capture the full loyalty of its community across the three key market segments.
IDEA
IDEA
The Nutritional Spectrum
We designed a three-tier private label ecosystem to map every consumer need.
Ekuel provides factual simplicity, Feedeez brings playful joy to the mid-range, and Origéa honors natural tradition for the high-end.
This strategic trio transforms the shelf into an intuitive journey, aligning budget with emotion.
The Nutritional Spectrum
We designed a three-tier private label ecosystem to map every consumer need.
Ekuel provides factual simplicity, Feedeez brings playful joy to the mid-range, and Origéa honors natural tradition for the high-end.
This strategic trio transforms the shelf into an intuitive journey, aligning budget with emotion.
STUDIO
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director
Studio
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director
