Jardiland
2015
INSIGHT
INSIGHT
The Sterile Garden
Modern gardening brands have become too clinical.
By favoring synthetic colors and polished vectors, the industry lost touch with the very thing it sells: the earth.
When a brand feels too clean, it loses its soul and its expertise.
The Sterile Garden
Modern gardening brands have become too clinical.
By favoring synthetic colors and polished vectors, the industry lost touch with the very thing it sells: the earth.
When a brand feels too clean, it loses its soul and its expertise.
IDEA
IDEA
Getting Our Hands Dirty
We returned Jardiland to the soil.
Moving away from artificial perfection, we introduced texture, stencil-work, and human "imperfection" into the global identity.
By embracing the raw reality of the garden, we transformed a retail giant into an accessible, hands-on expert.
Getting Our Hands Dirty
We returned Jardiland to the soil.
Moving away from artificial perfection, we introduced texture, stencil-work, and human "imperfection" into the global identity.
By embracing the raw reality of the garden, we transformed a retail giant into an accessible, hands-on expert.
STUDIO
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director
Studio
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director
