Jardiland MDD
2015
INSIGHT
INSIGHT
The Visual Fog
Massive product diversity often leads to a fragmented brand experience. In a retail environment, extreme variety breeds confusion, making it difficult for consumers to find clarity or reassurance amidst the clutter of thousands of SKUs.
The Visual Fog
Massive product diversity often leads to a fragmented brand experience. In a retail environment, extreme variety breeds confusion, making it difficult for consumers to find clarity or reassurance amidst the clutter of thousands of SKUs.
IDEA
IDEA
The Scalable Signature
We created a hyper-versatile system centered on a modular kraft label. By standardizing information hierarchy within a flexible frame, we brought order to every product size and shape without losing Jardiland’s raw, human warmth. It is a system that balances industrial scale with the intimacy of a gardener’s handwritten tag.
The Scalable Signature
We created a hyper-versatile system centered on a modular kraft label. By standardizing information hierarchy within a flexible frame, we brought order to every product size and shape without losing Jardiland’s raw, human warmth. It is a system that balances industrial scale with the intimacy of a gardener’s handwritten tag.
STUDIO
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director
Studio
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director
