Agullo
2015


INSIGHT
INSIGHT
Publishing is predictable
Covers summarize, categorize, and reassure.
Graphic codes repeat themselves.
Books are designed as products : optimized, formatted, standardized.
Publishing is predictable
Covers summarize, categorize, and reassure.
Graphic codes repeat themselves.
Books are designed as products : optimized, formatted, standardized.
IDEA
IDEA
Books are a production, not a product.
An experimental object. Magnificent. Intriguing.
Each cover becomes a mysterious imprint of what drives the narrative : a photogram of the story’s MacGuffin,
the silent object around which everything revolves.
Books are a production, not a product.
An experimental object. Magnificent. Intriguing.
Each cover becomes a mysterious imprint of what drives the narrative : a photogram of the story’s MacGuffin,
the silent object around which everything revolves.








STUDIO
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director
Studio
WIP Brands
Credits
Sean Habig
Creative Director
Nicole Dallaporta
Design Director


