Maru Coffee
2023
INSIGHT
INSIGHT
The Noise of Perfection
Specialty coffee has become an industry of over-explanation and loud branding.
In the quest for digital presence, the quiet, analog ritual of the craft is often drowned out by visual clutter.
The Noise of Perfection
Specialty coffee has become an industry of over-explanation and loud branding.
In the quest for digital presence, the quiet, analog ritual of the craft is often drowned out by visual clutter.
IDEA
IDEA
The Invisible Brand
We designed Maru to feel like a gesture, not a logo.
Inspired by the typographic restraint of Ahn Sang-soo, we treated coffee selection like typesetting : precise and intentional. By evolving their DNA into a bespoke, Futura-inspired typeface and an unapologetically minimalist world, we created a brand that refuses to act like one.
The Invisible Brand
We designed Maru to feel like a gesture, not a logo.
Inspired by the typographic restraint of Ahn Sang-soo, we treated coffee selection like typesetting : precise and intentional. By evolving their DNA into a bespoke, Futura-inspired typeface and an unapologetically minimalist world, we created a brand that refuses to act like one.
STUDIO
Cenitz Studio
Credits
Julien Tardif
Creative Director
Théo Guillard
Type Designer
Studio
Cenitz Studio
Credits
Julien Tardif
Creative Director
Théo Guillard
Type Designer
