Distillerie Du Peyrat
2022
INSIGHT
INSIGHT
The Industrial Illusion
In an industry dominated by global giants, "heritage" is often a marketing script rather than a lived reality.
As Cognac scales, the vital link between the distiller’s hand and the organic earth is frequently lost to industrial efficiency.
The Industrial Illusion
In an industry dominated by global giants, "heritage" is often a marketing script rather than a lived reality.
As Cognac scales, the vital link between the distiller’s hand and the organic earth is frequently lost to industrial efficiency.
IDEA
IDEA
The Living Archive
By fusing 18th-century "brûleur" roots with a radical commitment to organic craft, the identity honors a legacy that evolves rather than stays still. The packaging serves as a tactile testament to three centuries of transmitted savoir-faire, proving that the future of Cognac lies in its original, artisanal truth.
The Living Archive
By fusing 18th-century "brûleur" roots with a radical commitment to organic craft, the identity honors a legacy that evolves rather than stays still. The packaging serves as a tactile testament to three centuries of transmitted savoir-faire, proving that the future of Cognac lies in its original, artisanal truth.
STUDIO
Cenitz Studio
Credits
Julien Tardif
Creative Director
Jean Paul Lehfeld
Illustrator
Celine Levain
Photographer
Studio
Cenitz Studio
Credits
Julien Tardif
Creative Director
Jean Paul Lehfeld
Illustrator
Celine Levain
Photographer
