Haropa
2019
INSIGHT
INSIGHT
The Divided River
For years, the Seine was a backdrop, not a player.
As the Olympics approached, stakeholders saw a logistical nightmare rather than a legacy.
Without a unifying vision, the river remained a fragmented border instead of a shared stage.
The Divided River
For years, the Seine was a backdrop, not a player.
As the Olympics approached, stakeholders saw a logistical nightmare rather than a legacy.
Without a unifying vision, the river remained a fragmented border instead of a shared stage.
IDEA
IDEA
Le Pari de la Seine
We turned the river into the Games' primary protagonist.
Centered on the "Pari de la Seine" (The Seine Wager), the identity embodies a collective surge.
By shifting the narrative from a constraint to a catalyst, we made the Seine the beating heart of the Olympic movement.
Le Pari de la Seine
We turned the river into the Games' primary protagonist.
Centered on the "Pari de la Seine" (The Seine Wager), the identity embodies a collective surge.
By shifting the narrative from a constraint to a catalyst, we made the Seine the beating heart of the Olympic movement.
STUDIO
Bronx
Credits
Mathieu Hoppenot
Creative Director
Studio
Bronx
Credits
Mathieu Hoppenot
Creative Director
riter
