BIS Boutique Solidaire
2021
INSIGHT
INSIGHT
Thrift retail is often chaotic
The industry's barrier is presentation, not product.
When a shopping environment feels like a compromise, the social mission loses its power.
Thrift retail is often chaotic
The industry's barrier is presentation, not product.
When a shopping environment feels like a compromise, the social mission loses its power.
IDEA
IDEA
The Narrative Line
We redefined BIS as a curated experience where the second life is an upgrade.
The visual identity uses a fluid line to track the garment's journey and a person's rebirth.
By replacing mess with message, we turned a social enterprise into a fashion destination.
The Narrative Line
We redefined BIS as a curated experience where the second life is an upgrade.
The visual identity uses a fluid line to track the garment's journey and a person's rebirth.
By replacing mess with message, we turned a social enterprise into a fashion destination.
Credits
Mathieu Hoppenot
Creative Director
Théo Guillard
Type Designer & Illustrator
Fred Lahache
Photographer
Studio
Credits
Mathieu Hoppenot
Creative Director
Théo Guillard
Type Designer & Illustrator
Fred Lahache
Photographer
