Fred
2023
INSIGHT
INSIGHT
The Heritage Paradox
In luxury, the greatest threat to a legacy brand is the friction between its history and its future.
When a visual identity is trapped by technical limitations, its timelessness is compromised.
The Heritage Paradox
In luxury, the greatest threat to a legacy brand is the friction between its history and its future.
When a visual identity is trapped by technical limitations, its timelessness is compromised.
IDEA
IDEA
Not redesigned, Refined.
By surgically optimizing the logo and crafting a bespoke typeface, we unlocked a new level of versatility.
From raw stone engraving to delicate gold foiling, the identity is now technically flawless while remaining visually unchanged.
We sublimated the heritage by making the craftsmanship as precise as the jewelry itself.
Not redesigned, Refined.
By surgically optimizing the logo and crafting a bespoke typeface, we unlocked a new level of versatility.
From raw stone engraving to delicate gold foiling, the identity is now technically flawless while remaining visually unchanged.
We sublimated the heritage by making the craftsmanship as precise as the jewelry itself.
STUDIO
Cenitz Studio
Credits
Julien Tardif
Creative Director
Théo Guillard
Type Designer
Studio
Cenitz Studio
Credits
Julien Tardif
Creative Director
Théo Guillard
Type Designer
